Kendall Jenner
Role:
Creative Director / EP
Client:
Estée Lauder, Chopard, Givenchy, La Perla

Branded content created and produced by Elite World’s in-house agency Elite Creative with client Kendall Jenner in partnership with Estée Lauder, Chopard, Givenchy, and La Perla, individually.

Adriana Lima
Role:
Creative Director / EP
Client:
Maybelline

“A Day in the Life” is a four minute short film in partnership with Maybelline New York and produced by Elite World’s in-house agency Elite Creative and talent Adriana Lima.

From Miami, New York, and Los Angeles, from motherhood, to the streets, to the catwalk, we daydream with Adriana as she prepares for her restless day as a Maybelline covergirl; we detail her difficult day-to-day as one of the hardest working women in the business, as she reflects on her ambitious journey from small-town girl to international supermodel.

Prose by author Paulo Coelho.

 

 

 

Jourdan Dunn
Role:
Creative Director
Client:
MTV

Video series created by Elite World’s in-house agency Elite Creative and client Jourdan Dunn in partnership with MTV based on Jourdan’s Life+Time cooking series “Well Dunn.”

In this genre-bending, documentary-meets-reality television series, superstar, international personality, and single-mother Jourdan Dunn adventures with eight friends to their respective hometowns to explore the ingredients – between culture and cuisine – that have created this person’s multi-dimensional, and often complicated, life.

Food is used as a running metaphor for the components of and reflections on one’s cultural identity and childhood. Food is also used as a physical transitional element in the narrative.

 

Natasha Poly
Role:
Creative Director / EP
Client:
LVMH

Branded series “The Science of Beauty” created and produced by Elite World’s in-house agency Elite Creative and client Natasha Poly in partnership with LVMH.

Five short documentaries that follow beauty guru Natasha Poly as she explores the science behind the ever-changing, ever-thriving perfume, skincare, beauty, and haircare industries with top professionals in each field.

We explore both technological ingenuity and creative capability. How do these talents, specialists, and entrepreneurs make this industry the most profitable and influential of its kind?

Series includes Francois Demachy, Barbara Sturm, Marko Lens, Pat McGrath, Emily Weiss, and Chris McMillan.

Matthew Noszka
Role:
Creative Director
Client:
Express

Branded video campaign and social media assets created and produced by Elite World’s in-house agency Elite Creative and client Matthew Noszka in partnership with Express, Inc.

 

M2M
Role:
Co-Founder / Creative Producer
Client:
WME|IMG

Made to Measure (M2M) is WME|IMG’s first-ever premium digital fashion-arts channel that launched exclusively on Apple TV in October 2016. M2M explores the world of fashion and filmmaking – past, present and future — through fresh and culturally relevant storytelling. M2M has a curated library of seminal feature films, documentaries, and fashion week coverage, and it has produced a variety of original series and feature-length films. M2M’s original programming highlights the people, issues, trends, and events that have defined and transformed the fashion-arts landscape.

M2M was named “Best New App” by Apple, Inc. and is available on Apple TV, iOS, AmazonFire, Amazon Prime, Android TV, Roku and M2M.tv.

M2M original content includes, but is not limited to:

“Four Stories” is an original series of four parallel narratives directed by four promising filmmakers. Each season is centered around a different theme. Directors include Oscar Boyson, Issac J. Lock, Dear Mr Quistgaard, Sam Hibbard, Dan Gianini, among others.

“Art of Style,” directed by Lisa Immordino Vreeland, explores the creative worlds that inspire today’s leading artists and designers. Profiles include Thom Browne, Dries Van Noten, Pierpaolo Piccioli, among others.

“Iconic,” directed by Oscar Boyson, are short visually-thrilling, roller-coaster narratives that capture the rise and influence of fashion’s most rememberable icons.

“Tea At the Beatrice,” in which legendary editor and journalist, Glenn O’Brien, table talks with the industry’s finest at New York City landmark, The Beatrice Inn.

“Everything About Everything,” “In & Out of Fashion with Laura Brown,” “Marc Jacobs: Off Book,” and “Elles” by Maurine Pagani are included original series, as well as original branded content (e.g. Valentino).

IMG Films
Role:
Associate Producer
Client:
WME|IMG

IMG’s signature long-form documentary series which explores a broad array of topics from documentaries of industry giants to stories of classic brands.

Films include, but are not limited to:

Battle of Versailles is a feature-length documentary that pays homage to the mythic night in 1973 that pitted five top American designers against five of their French counterparts.

The High Life: Slim Aarons is a feature-length documentary that gives focus to the man behind the iconic images – a former war photographer who was a part of the high society he captured. The documentary is produced in partnership with Getty Images.

See Know Evil is a feature length documentary about the life of Davide Sorrenti, a prolific young photographer whose death ushered the end of an era known as “heroin chic” in the world of fashion. Set against the backdrop of nineties New York City, the film examines the last youth movement in New York’s history through Davide’s photography.

Frieze Art
Watch:
Role:
EP / Director
Client:
WME|IMG

Creative Director and EP of all video content and marketing assets for Frieze New York 2016.

Through nine episodes, curator Cecilia Alemani guides us through the works of the artists involved in “Frieze Projects and Sounds.” Interviews touch on her curatorial process leading up to the fair, concept inspiration, and conversations with key collaborators.

Other content includes: hyper lapse videos following the experience of the Frieze visitor from start to finish, drone footage offering a unique perspective of the island and the fair, interviews / profiles on key artists and curators (including artists thoughts on installation process and art placement), and six virtual 360° videos of installations in and around the site.

Visionaries
Role:
EP / Director
Client:
M2M.tv

Visionaries is an M2M original series of short, highly aesthetic, visually-experimental documentaries that highlight the aesthetic and document the work and perspective of inventive visionaries in a variety of creative industries.

The first episode of Visionaries explores the work of Daniel Arsham, a collaborative and experimental artist operating in territories between art and architecture. He designs permanent, architectural-scale projects and functional objects with new and imaginative purposes. 

The second episode of Visionaries explores the work of interior designer Ryan Korban.

PERFORMA: Void
Watch:
Role:
Artist / Producer / Programmer
Client:
PERFORMA + Frieze Art

“VOID” is a choreographed, interactive performance installation that combines video projection mapping, CGI, and sensors to dynamically respond to the movements and proximity of its performer(s). The installation premiered with Performa and the New York City Ballet at Livestream HQ for Frieze Art NYC 2016. Its visuals and sounds were generated and animated live, offering a uniquely different performance for each and every experience.

CR Fashion Book
Watch:
Role:
Filmmaker
Client:
CR Fashion Book

Film for CR Fashion Book, Issue 3, 2013 featuring Karolina Kurkova, Xiao Wen Ju, Candice Swaenpoel, Raquel Zimmerman, Jessica Hart, Julia Restoin Roitfeld & Lakshmi Menon.

Harper’s Bazaar
Role:
Filmmaker
Client:
Hearst

Video for Harper’s Baazar September 2013 issue; one of three major productions for the issue’s “Romeo and Juliet” theme.

Campaign styled by Carine Roitfeld and Stephen Gan; photography by Max Von Gumppenberg and Patrick Bienert.

Mercedes-Benz
Watch:
Role:
Filmmaker
Client:
Mercedes-Benz

Video campaign and BTS for Mercedes-Benz SS14. Photography by Max Von Gumppenberg and Patrick Bienert; styling by Carine Roitfeld.

 

W Magazine: Time Capsule
Role:
Producer, Editor & Sound Designer
Client:
Condé Nast

“Time Capsule” is a three-dimensional video art installation and an extension of the editorial “One for the Ages,” shot by photographer Steven Klein with Amber Valletta for the September 2011 issue of W Magazine.

The installation displayed at Park Avenue Armory on September 12, 2011 and Garage CCC in Moscow, Russia in December 2011.

Proenza Schouler
Watch:
Role:
Filmmaker
Client:
Proenza Schouler

FW16 video campaign and in-store displays for Proenza Schouler shot on 16mm; photography by Alasdair Mclellan.

 

 

Jordan Backhus is a New York based filmmaker and producer creating content for some of today’s leading names in fashion, art, and culture.

Most recently,  Jordan was Global Director of Content & Creative Media at Elite Model World, where he was responsible for launching and implementing its first-ever in-house content vertical, Elite Creative, leveraging the agency’s intimate relationships with talent and brands to build compelling narratives for native advertising and media partnerships.

Formerly, Jordan was a Creative Producer and director at WME|IMG, where he worked with a innovative digital team in building the company’s new OTT channels (e.g. UFC, Frieze, PBR, ELeague, Miss Universe) and creating its original content across connected platforms. He is a founding member of WME’s first original OTT network with Apple, Inc., Made to Measure (M2M), a premium fashion-arts network, and is director, producer, and writer on a variety of M2M’s branded and original content. He was previously in-house filmmaker at Steven Klein Studio.

A seasoned and talented digital storyteller, with proven success in launching and carrying out large scale campaigns and extensive in-field experience with video and emerging digital technologies, Jordan is set on transforming the way that we communicate and express ourselves, changing the way in which we experience and understand important stories and ideas.