Made to Measure (M2M) is WME|IMG’s first-ever premium digital fashion-arts channel that launched exclusively on Apple TV in October 2016. M2M explores the world of fashion and filmmaking – past, present and future — through fresh and culturally relevant storytelling. M2M has a curated library of seminal feature films, documentaries, and fashion week coverage, and it has produced a variety of original series and feature-length films. M2M’s original programming highlights the people, issues, trends, and events that have defined and transformed the fashion-arts landscape.
M2M was named “Best New App” by Apple, Inc. and is available on Apple TV, iOS, AmazonFire, Amazon Prime, Android TV, Roku and M2M.tv.
M2M original content includes, but is not limited to:
“Four Stories” is an original series of four parallel narratives directed by four promising filmmakers. Each season is centered around a different theme. Directors include Oscar Boyson, Issac J. Lock, Dear Mr Quistgaard, Sam Hibbard, Dan Gianini, among others.
“Art of Style,” directed by Lisa Immordino Vreeland, explores the creative worlds that inspire today’s leading artists and designers. Profiles include Thom Browne, Dries Van Noten, Pierpaolo Piccioli, among others.
“Iconic,” directed by Oscar Boyson, are short visually-thrilling, roller-coaster narratives that capture the rise and influence of fashion’s most rememberable icons.
“Tea At the Beatrice,” in which legendary editor and journalist, Glenn O’Brien, table talks with the industry’s finest at New York City landmark, The Beatrice Inn.
“Everything About Everything,” “In & Out of Fashion with Laura Brown,” “Marc Jacobs: Off Book,” and “Elles” by Maurine Pagani are included original series, as well as original branded content (e.g. Valentino).